We work on one of two things: how people find you and get in touch, or how the work gets handled once it arrives. We look at what is actually happening first, then build only what is needed.
Read both and take the one that sounds like your week. You do not have to get it right — we confirm it in the conversation, and sometimes the answer is that you need neither.
"We do good work, but we rely on someone recommending us."
For businesses already trading, with no way to grow beyond word of mouth.
"Everything goes through me and something is going to fall over."
For businesses where work comes in fine, but runs on the owner's memory.
Because they are two halves of the same business: how work comes in and how it gets handled afterwards. More enquiries are worth little if they get lost in a phone; a tidy back end is worth little if no new work arrives. Most people start with one, and plenty stop there.
Understand the problem before proposing tools. We do not start from what could be built — we start from what is happening. Sometimes step one ends with almost nothing that needs building.
With presence, a lot of it is visible from outside: how people find you, what a stranger sees, how they can reach you. With operations we have to come in and watch a real working day.
What was agreed, using what you already have where it works. If your site does its job, we do not rebuild it. If your spreadsheet is enough, we tidy it rather than replace it with something nobody uses.
What we build is left with measurement in place and a written baseline, dated, wherever that is technically possible. The point is simple: a number exists that did not exist before.
What gets handed over needs to stay standing, be looked at now and again, and improve. That conversation happens at the end of the project with real data on the table — there is no sense agreeing to a monthly arrangement over something that does not exist yet.
Before: a WordPress site that did not represent the work.
After: their own site published, with project pages and a
contact path that reaches the right person.
Before: every booking taken by message, by hand, one at a time.
The owner was the diary.
After: an online booking, payment and confirmation flow
running in production. You can walk through it yourself.
Before: around fifteen active clients and no written process.
The business ran on a spreadsheet only the owner knew how to use.
After: the critical cycles documented, and a source of
truth that replaces that spreadsheet.
Matías Leiva — founder
Automaty is young and founder-led: the person who looks at your business is the person who builds the system. Nothing gets handed to a team that was not in the conversation.
We have worked with a dog groomer, an accounting practice, a small ice manufacturer and a property developer. As industries they have nothing in common. As situations they do.
When what is actually needed is paid advertising, social media management, ongoing content production, an online shop or an app. We do not sell those, we do not do them well, and we say so in the first conversation rather than halfway through a project.
No jargon and no promises about speed.
Systems that give
you your time back.
Answer six questions and pick your time on the same screen. You will leave the conversation knowing which of the two problems you have — whether or not you work with us.
Prefer to start without talking to anyone? If yours is the operations problem, the operational maturity self-assessment is twelve questions and three minutes, and it places you without us collecting anything.